Global Beauty Market Trends: What’s Hot and What’s Not in 2021

The beauty industry is constantly evolving, with new trends and innovations emerging every year. In 2021, we are seeing some exciting changes in the global beauty market that are shaping the way we think about beauty. From skincare to makeup to hair care, here are some of the hottest trends to watch out for this year.


Skincare remains a top priority for consumers in 2021, with a focus on natural and sustainable ingredients. Products that contain antioxidants, hyaluronic acid, and vitamin C are especially popular, as they help to keep the skin looking healthy and radiant. In addition, skincare brands are increasingly incorporating technology into their products, such as AI-powered skin analysis tools and personalized skincare regimens.


Minimalist makeup looks are in vogue this year, with a focus on enhancing natural beauty rather than covering it up. Clean beauty products that are free of harmful chemicals and toxins are also on the rise, as consumers become more mindful of what they are putting on their skin. Bold, bright colors are making a comeback in 2021, with neon eyeshadows and colorful lipsticks being seen on runways and social media feeds.

Hair Care

Hair care trends in 2021 are all about embracing natural textures and colors. Low-maintenance hairstyles that require minimal styling are popular, as people look for ways to simplify their beauty routines. Hair products that nourish and protect the hair, such as leave-in conditioners and heat protectants, are also in demand. In terms of color, pastel shades and bold highlights are trending this year.


What are the top beauty trends in 2021?

In 2021, top beauty trends include natural skincare ingredients, minimalist makeup looks, and embracing natural hair textures and colors.

Are clean beauty products becoming more popular?

Yes, clean beauty products that are free of harmful chemicals and toxins are increasingly popular as consumers become more conscious of what they are putting on their skin.

How are beauty brands incorporating technology into their products?

Beauty brands are incorporating technology into their products through AI-powered skin analysis tools, personalized skincare regimens, and virtual try-on features.

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